Dove: Advertising and Body Odor

When considering the ware peacenik it is a de spiritant which gives extra trade cheerion for people who have body flavor and it helps when a person needs it to defend from getting body odor, therefore dove deodourant wont make the move, the tag course that Unilever use for fall will be used by unity consultant to promote the product by victimisation a new promotional campaign. fundamentally Dove has wide range of antiperspirant deodorants to protect people from getting body odor and it gives 24 hours protection, further, it gives physically freshness and mentally confident, even in the toughest moments. . 1 can Market The promotional campaigns of Dove was principally focused on its prime consumers who were young adult females involved in sports, and of course the working population of women and not-working women 16-45 who indispensableness to stay fresh and have an ready life style and have the combine to spend the rest of the day without having to fretfulness about body odor. . 4. 2 colloquy Objectives add Dove spots market shell out by 10% within sensation year. Create knowingness among the target separate within one year to 30%. Create positive feelings about the brand among 30% and preference among 15% of the target audience. Communicate key benefits of the Dove deodorant that appeal to the target market. (www. uniliversrilanka. lk) 4. 3 sweat Idea Increase brand awareness. urinate brand image. Increase customer traffic. Increase inquiries from end users. Provide information increase consumption of an established brand They followed IMC tools as follows, 4. 4 Advertising The main fair game in advertising this was to create awareness and provide information about Dove and to make Dove the best product in the deodorant industry. Every major(ip) medium had been used to deliver these messages, including television, radio, magazines, newspapers, the Internet, crew cut bags and billboards.