Customer Service and Data Warehouse

Liu, An Chi (Allison) 20, Truong, Dominic 31 Tseng, Chun Yao (Gary) 33, Wang, Wei (Chloe) 35 Wang, Zhuoqun (Mask) 36, Zhang, Tao (Kevin) 48 Professor Kim MGT 205 naming 5 ITs About Business 3. 2 1. Why was it requisite for the Isle of Capri Casinos to develop a entropy store? The Isle of Capri Casinos experient challenges in the geographical location of their properties as well as their different clientele. This made it very difficult for the publicly traded maneuver company to share customers and to establishing an inclusive brand image.With that, the company caters to a variety of customers in Mississippi, Louisiana, Missouri, Iowa, Colorado, and Florida. They base the ago Customer Relationship Management (CRM) model to have infer their customer gaze, thus initiating a need for a single view of the business and the customer. This new entropybase storage warehouse method would enhance their emulous strategy by encouraging continuous guest relationships and surpassing guests needs and expectations in terms of atmosphere. 2. Describe the variety of benefits that the Isle realized from its data warehouse.There are many benefits for Isle in the development of their new data warehouse. Firstly, the system quickly and conveniently allowed the company to establish segmentation in spite of appearance the market. The system identified segments centered on the number of visits, which ultimately fixed the level of offers and values. Eg. Company researchers determined that players who visit four times a month required an alternative incentive package that those who visited once a month. The company was also able to interpret the data generated by the warehouse to develop information for market experiments.The series of segmentations allowed for cross tabulation at bottom customers Who stayed at least two or three times? Who gamed and who didnt? How much did staying in a hotel affect customers gaming activity? The determination of these experiments creat ed business opportunities within demographics of consumers. One study showed that topical anaesthetic customers game more when they stay in the casino hotel. Through this experiment, a local promotion was established to encourage customers to stay one stark night.In turn, this proved to be profitable in the precision of their targeted offers, consequently motivate customers to visit the companys casino locations. Lastly, another benefit from the database warehouse was in the strategic determination of slots and game locations. The company could enhance taxation and profit by strategically placing new games and machines based on past behaviors from high-value players. All in all, the data warehouse serves as a of import resource for market analysis and customer segmentation.