Analysis for Isle of Wight Food Show Essay Example | Topics and Well Written Essays - 1500 words

abstract for islet of Wight Food Show - Essay ExampleWiley Events has been the leading emergence organising company in the IOW. Micro- milieu 1.1 The Isle of Wight (IOW) Food Show The IOW has organised the food show for the 3rd time, generally victorious place in the first weekend of May. The IOW food show is jointly organised by Isle of Wight Tourism, Isle of White Chamber of Commerce, the Island Traders Association and Wiley Events. It is a two-day event taking place from 1pm to 6 pm. Entry to the festival is free as per the Needles Park pay per attraction policy. Exhibitors are charged ? two hundred for the services rendered to them. Venue of the food show is Needles Park, Alum Bay in the North West of the island. mixed stakeholders to the food show include accommodation providers, event organisers, transporters, visitor attractions, the local council and DMO. 1.2 Wiley Events Wiley Events has been the leader in the landmark of bespoke event management since 2001. Teddy Toddin gton and Pippa Powell, the partners of Wiley Events carry 20 years experience in event organising. Both are experts in their own right and divide job functions as per their acumen in different event management functions. Wiley is also into advisory role of offering consultancy services to other companies particularly in the areas of sales, operations and administration. 1.3 Isle of Wight Tourism There are 21 specific touring sites, as identified by touristry data. Caravan sites also organise touring and camping, capturing 8% visitors of the event market. Summer is the outpouring season of tourism in the IOW when occupancy rate is 80%, which reduces to 37% in the spring and 19% in the autumn season. There are 60 worth-seeing sites, as per the Attractions Mini-guide 2005 and places of interest could be 200, as interpreted from the Tourism Baseline Audit 2003. Macro-environment 1.4 The Isle of Wight Tourism destination economy, social, cultural trends, physical environment, trans mission line environment Measuring 23 miles by 13 miles, the Isle of Wight boasts of near about 2.6 one million million visitors each year with an approximate tourism spend of ?352 million a year, tourism being 24% of the Islands GDP and the first tourism destination to encourage quality and supervised stay quickness Once reaching to the Isle of Wright, one finds the transport infrastructure fully customised for visitors comfort. Cultural trends include such events as Taste Festivals, which are held at various places to celebrate local culinary talent. Business environment is very competitive with the Isle of Wight remaining on the top by getting apportions for organising festivals, fair(a) to name the winning of music festival as the Best Major Festival while the award for Best Medium Size Festival was cornered for the third year consecutively. Business on the island depends on the initiatives of the stakeholders to use tourism as a tool to re-energise the economy. Success in leveraging this tool mint be doubtful if only the traditional niche area of the tourism portfolio is given attention by focussing just on summer holiday customers and coach and school group market. To reap the benefit, enthronisation on facility and quality staff provision is mandatory otherwise actual contribution of tourism in the local economy would slow down. Negative outcomes can appear in traffic snarls to the petulance of local people and affecting environment and standard of living. Businesses wont be able to rotate to raise the quality benchmark. Public sector can withdraw support if any of the symptoms