Leadership in Virgin Group Company History

gross(a) convocation is a diversify sorting of more than 200 in private held companies. The largest of these atomic number 18 virtuous Atlantic Airways, the military issue two activateline in the unite Kingdom Virgin Holidays, a pass tour operator Virgin Rail, the s largest U. K. train operator the Virgin sell Group, which operates numerous Virgin Megastores, a sell concept featuring videos, music CDs, and computer games and Virgin Direct, which offers financial services.Other Virgin phone linees each(prenominal)ow beverage maker Virgin Cola, a record label, book and music make operations, hotels, an Internet service provider, movie theaters, a radio station, cosmetics and bridal retailing concepts, and a line of clothing. Holding this disparate group of companies together is the combination of Richard Branson and the Virgin sucker name. British entrepreneur Branson dropped out of boarding school at the age of 17, in 1967, to start his own magazine. That venture was an neighboring(a) success, establishing the foundation for what would become a multibillion-dollar pile up during the 1990s.Along the way, Branson would attain cult locating in his home countrythe resoluteness of his business exploits quests for adventure, and unique personal style. The Virgin brand had mean cadence become, according to the compe very(prenominal), maven of the top 50 brands in the globe by the late 1990s a poll of British consumers at that time showed that 96 percent had heard of Virgin. linchpin Questions Q1. Given the freewheeling style of Branson and his managers, do you conceptualise that the consummate(a) enterprises back tooth be classified as a TQ brass instrument? Why or why non? Yes I believe that virgin enterprises butt be classified as a TQ organization because virgin is truly prosperous group, their products are of steep quality they concenter on improving the quality alone the time as improvement is the day-and-night process. Virgin h as expanded their business a lot. Virgin has a great team up of management they are very choleric and devoting to their represent. Branson s moves reflected the immense growth and complexness of Virgin Group. Branson always focus on caring people he do not harbour hard and solid rules but still he take in a large number of brands at a lower place one group Virgin.Q2. How headspring do you think that Branson and his managers perform the strategical preparation process? What are some indicators that they do or not do strategic planning? Branson and his managers are performing strategic planning very well. they are fulfilling their objectives as their objectives were y y y y y y y refinement internationally To blend the entertainment assiduity Increase the pro check up on and for the sake of corking reputation Quality improvement belligerent edge Utilization of new engineering science Loyalty among customersVirgin group have used diversification as their business is expa nding very quickly and they are unveiling into new diversified markets. Some indications are y Virgin Atlantic air line is the good indicator as Branson was having a hawkish edge because they were whirl a luxury package and at low price while the competitors were charging high price with poor quality. Management was focus on innovative plans so that they post meet customer expectations and satisfaction. y Q. 3How well do you think that Branson and his managers perform managerial and expire tasks?How king these tasks be go bad balance? Richard Branson is very famous for his innovative, competitive and risky style of leadership. He adds look on to his products in order to diversify his business. His leadership style is charismatic he creates the very friendly environment over work place and avoids strictness. Everybody was the part of organization and any one can participate in order to subscribe to innovativeness rather incisively to follow orders. Top management encour ages and motivates employees to assert the best of their abilities and the best reward for the confederacy.As the company benefit in other(a) words is individual benefit. Benifits are meant for all members of organization so that everyone is motivated to do their jobs and tasks then be better balanced. The inclination behind this is to promote the philosophy that the overall benefit of the company will lead to individual benefits for each person involved. Group contribution will eventually lead to rewards for executives, managers, employees, shareholders, and customers alike. Q4. What leadership theory do you think best fits the senior leadership of the virgin company?What theory best fit the Branson as leader? Why might there be a contrast? Richard Branson is the born leader he is charismatic leadership style because he can influence any one very easily. Transformational leadership comes from the top managers and executives indoors the company. wind is perhaps the most int eresting and cardinal function of management to the Virgin Group. The leadership dynamics start with Chairman Richard Branson. He is a very vocal and flame tree leader.His mission is to inspire those who work under him to work to the best of their abilities for the good of the company. He often pushes his belief that by alter to the good of the company it will affix the rewards for everybody involved. He has stated that he tries to bring the best out of people and does this for workers at the lowest take aims as well as the top ranking executives. This philosophy is support to all managers within the company. Management is judge to embrace this principle and pass it on to the employees that they are managing.Another aspect of Branson s leadership style is that he tends to take place people a high level of freedom in their work . It is his last to first give them direction in their work, and then let them take control of the situation there after. Freedom in their work allo ws them to excel without the need for micromanagement. Richard Branson s leadership style and vision for the company has made him the center of attention within many business and management discussions end-to-end the world.