Starbucks coffee and dunkin donuts Case Study Example | Topics and Well Written Essays - 500 words

Starbucks coffee and dunkin donuts - Case Study Example Opportunities: Due to its global recognition, Starbucks has the opportunity to expand their international market in order to reimburse for any diminish in the US market share. They als have a great opportunity of product diversification The company has a strong branding strategy that makes their presence felt wherever they are located. In addition, to protect them from negative trend cycles, they are in the process of diversifying their specialties into baking and fresh fruit juice. The company is also an American based company, which, since its founding in 1950 has developed to be one of the principal coffee products chain in the world over with a total of 15,000 outlets in 37 different countries. Over time the chain has developed to include and serve over 1,000 items on their menu. The company’s primary competition over coffee sales is Starbucks coffee company. Strengths: The Company has a very strong name that has been established worldwide. This has created a strong brand loyalty among the customers. In addition, the business has a wide assortment of pastry from which the customers can chose from. Further, the quality services provided to customers and their retention strategies are a key strongpoint. Opportunity: The Company has a huge opportunity to increase its revenue and customer base through effective online marketing. There is also great room for expansion into newer economies and regions of the world which they have not tapped into. In addition, there’s an opportunity to diversify by introducing low calorie snacks. The company’s strategy is sort of a different approach from the norm. Instead of putting emphasis on the product and the menu, the firms aim to achieve full customer satisfaction by provision of quality service and the introduction of strategies that facilitate customer