Mmbc Marketing Case

Introduction Mountain troops Brewing Company (MMBC) is a tone beer, positioned in the premium domestic segment and priced too to different beers in this segment much(prenominal) as miller and Budweiser (see Fig. 1). The marker enjoys the lastest level of awareness amongst consumers in West Virginia, gentle many another(prenominal) awards and accolades as a premium American beer. The bulls midsection relies on its history and its status as a family-owned, self-directed brewery to word consumer perception of the beer as authentic and of a high quality. The fuddled instiganting of MMBC as the everymans down-to-earth beer has been implemental in seeing it through the increased competition brought on by the development of large national brewers, which sealed the fates of many some other regional breweries. Yet for all its success, MMBC faces unsafe challenges due to shifts in consumers tastes and preferences. MMBCs revenue has been shrinking at a vagabond of 2% y ear-on-year in its maturing market. The prospect of its unceasing decline seems likely, as it faces tough competition from new products such as the cleverness beer category. The light beer has proven itself to be a real menace to MMBC as it has dominated the beer industry and is the totally beer category to suck in consistent growth in market share (see Fig. 2).

Strategies With this certain situation at hand, MMBC book three alternatives a) To maintain its adept brand strategy, for which Mountain Man lager beer (MM Lager) is its cash cow, b) To realize a multi-brand strategy by introducing a light bee r infra a different sound out or c) To emp! loy a brand extension strategy, by introducing a light beer down the stairs MMBC brand name. a)Maintain star Brand Strategy MM Lager has been reputed for its distinctively astringent flavor and slightly higher than reasonable alcohol cognitive content that uniquely contributed to the companys brand equity. Strong brand awareness and loyalty have been elegant amongst its blue collared consumers and whitethorn possibly tide MMBC through tough...If you requirement to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper