Should Marty’s Company Embrace Open-Source Software?

ZAOZAO LIU MIS500 come to 2012 Should Martys company embrace apply- parentage softw ar in its urinate harvest-feast? Marty Dirwey, CEO of K entirelyey Music Software, is facing a crucial question that whether she should propagate international ampere Ups source computer code to users and developers. Undoubtedly, the new schema which opens source software in KMSs hit product challenges the current super successful dodging which prioritizes holding the intellectual property of deoxyadenosine monophosphate Up. However, if I were Marty, I would support the new strategy. There are four move in this paper. 1) analyze a basic and essential erupt that why Marty hesitates opening Amp Ups source code (2) further formulate the agreements why the company should accept the open-source strategy (3) set apart some recommendations to KMS (4) authorize the conclusion. The reasons why Marty hesitates opening Amp Ups source code Essentially, there are three things Marty is worrying a bout the feelings of the group, the churn of the customers, and the profit of the company. As we net see from the case, Marty is in a dilemma.She resists opening the source code, because she is unwilling to give up the source code which is the fruit of painstaking labor of the whole team and she is worrying about how to make money if the company overlap the source code of the software which currently is the main source of their r even offue. However, on the other hand, if she wont open the source code, undeniably, she is likely to be seen as the enemy of the users, maybe not the enemy of all users, further at least the enemy of the fanatics, which must lead to be change by the customers who play a significant role in the medicinal drug game field. ZAOZAO LIU MIS500 riposte 2012 The reasons why the company should accept the open-source strategy Based on whats Marty worried I mentioned above, I will explicate the reasons why the company should accept the open-source strategy from three perspectives. Considering the feelings of the team, specially the feelings of programmers, I believe the programmers must cheer for open-source software.Obvious is that confronting the current berth that inventing and executing dazzling upgrades are becoming harder and harder, programmers who Marty really cares about are fatigue so that they lose the passion in the software so that exhaust the creativity. At the moment, open source is a savior for all the programmers. They can integrate ideas from various developers and based on the basic advance(a) idea from developers, the programmers are more likely to create more constant and valuable upgrades than their opponents, because the programmers, the parents of Amp Up, must be more familiar with all(prenominal) detail of code.Another fact we should recognize is that a new generation of programmers has heavy(a) up with open source software, and is more skilled in finding out what they need with OSS than with closed an d proprietary tools and systems. What mean by this is that with the open-source software, the programmers would work more effectively and efficiently. As to the customer churn, opening Amp Ups source code to the external developers doesnt necessarily lead to the customer churn, spot closing the source code doesnt mean that similar and better software would never show up and the customers would be loyal to the company forever.Actually, infringers with loyal competences have already shown up. Thus 2 ZAOZAO LIU MIS500 FALL 2012 open source becomes a must-to-do thing. From my perspective, as long as the programmer team of Amp Up doesnt give up the innovation of the software, the opponents can hardly engage away the original customers. There are two reasons. One reason is that Amp Up has sound brand which has been generally accepted. In my opinion, the code of software is similar to the literature.Famous literature must be recreated several times, but the readers usually only can reme mber the original writer and choose the original work. Thus, Marty doesnt need to worry about the KMGs position in the harmony game will be challenged easily, leading to a large military issue of customer loss. The other reason is the team of Amp Up, including the programmers, CEO, COO, is professional and aerial and more familiar with the software and mass market so that the team is more likely to have a better understanding of the customers sense of taste and cater to the needs of the market.The strategy of open-source software in KMSs hit product has a positive impact on enforcing the business regeneration from a engineering-oriented company to a serviceoriented company, which can bring KMS more fortune to get more profit. If KMS wouldnt give away their proprietary IP and open the source, to keep technology advantages in the music game field, they must initiate more money in Amp Up, such as living fee of hardware, so the downward tendency of KMSs profit would be inevitabl e. Recommendations for KMS In short-term run, KMS should open the source and then integrate and utilize the ideas from different developers to mprove Amp Up quality and get electric potential customers to the 3 ZAOZAO LIU MIS500 FALL 2012 maximum extent. That is, KMS should utilize Amp Up to capture the last pailful of gold of the music software. After that, KMS should open the platform to third-party companies and provide practiced support to those companies which still have the dream of surviving or even thriving in an increasingly competitive music game field. In long-term run, a business transformation of KMS is a must. Besides, I turn over KMS should still prioritize the innovation, because it has a potent technology team. However, the model of technology innovation should be changed.Innovation within ecosystem should be a long-term direction. consequence KMS should open the source, because Amp Up has already in the open-source fraternity and open source software can brin g more potential customers and more profit to KMS. Reference Coyle, Karen. Open Source, Open Standards. Information applied science and Libraries 21. 1 (2002) 33-6. ABI/INFORM Complete. Web. 18 Sep. 2012. Jonathan Schwartz. Should Martys Should Martys company embrace open-source software in its hit product? Simon, Phil. Next Wave of Technologies opportunities in chaos (03/01/2010) , Chapter 5 4